Karakteristik dan Preferensi Konsumen Beras Organik Di Kabupaten Luwu Timur (Studi Kasus Produsen Beras Organik Luwu Timur)
Beras Organik, Konsumen, Luwu Timur, Preferensi
Abstrak
Tujuan dari penelitian ini adalah untuk mengetahui preferensi konsumen beras organik di Kabupaten Luwu Timur. Penelitian dilaksanakan pada November 2023 sampai dengan Januari 2024. Kriteria responden yang dipilih yaitu warga wilayah Kabupaten Luwu Timur dan konsumen beras organik di beberapa daerah di Luwu Timur. Adapun jumlah sampel yang terpilih berjumlah 40 orang konsumen beras organik. Hasil penelitian menunjukan bahwa secara parsial terdapat 4 variabel dari 8 variabel bebas yang memiliki pengaruh terhadap keputusan pembelian beras organik di Kabupaten Luwu Timur, antara lain yaitu Beras Pulen (X1), Daya Tahan (X3), Harga (X5) dan Jarak (X7). Kemasan dan residu tidak berpengaruh terhadap preferensi konsumen beras organik. Demikian juga stok beras juga tidak berpengaruh karena Kabupaten Luwu Timur mampu menyediakan beras organik untuk memenuhi permintaan pasar.
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Referensi
Amin, Z., Andry, Humaidi, E., Wahyuni, N., & Ningsih, V. Y. (2020). Consumers’ Perceptions and Willingness to Pay (WTP) Organic Rice. Journal of Critical Reviews, 7(1), 48–51. https://doi.org/http://dx.doi.org/10.22159/jcr.07.01.08
Analia, D., Sa’diah, E. L., & Ifdal, I. (2023). ANALYSIS OF CUSTOMER PERCEPTION OF ORGANIC RICE IN PASABARU (FRESH MARKET) PADANG. Journal of Integrated Agribusiness, 5(1), 20–27. https://doi.org/10.33019/jia.v5i1.3676
Arimurti, N. H., Edy Sularso, K., & Hartati, A. (2021). Kesediaan Membayar (Willingness To Pay) Beras Organik di Kabupaten Banyumas dan Faktor Yang Mempengaruhinya. Forum Agribisnis, 11(1), 75–89. https://doi.org/10.29244/fagb.11.1.75-89
Berggren, M. (2024). Coefficients of determination measured on the same scale as the outcome: Alternatives to R2 that use standard deviations instead of explained variance. Psychological Methods. https://doi.org/10.1037/met0000681
Bergman, C., & Pandhi, M. (2022). Organic Rice Production Practices: Effects on Grain End-Use Quality, Healthfulness, and Safety. Foods, 12(1), 73. https://doi.org/10.3390/foods12010073
BPS Kab. Luwu Timur. (2023). Luas Panen dan Produksi Padi Kabupaten Luwu Timur 2023. BPS Kabupaten Luwu Timur.
Chen, P.-J., & Antonelli, M. (2020). Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society. Foods, 9(12), 1898. https://doi.org/10.3390/foods9121898
Dharma, N. M. P. A., Khoiriyah, N., & Rianti, T. S. M. (2021). Perilaku Konsumen dalam Pembelian Beras Organik di Kota Malang. Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 9(3). https://jim.unisma.ac.id/index.php/SEAGRI/article/view/12867
Drewnowski, A., Kurth, C., & Rahaim, J. (1991). Taste preferences in human obesity: environmental and familial factors. The American Journal of Clinical Nutrition, 54(4), 635–641. https://doi.org/10.1093/ajcn/54.4.635
Fang, P., Zhou, Z., Wang, H., & Zhang, L. (2024). Consumer Preference and Willingness to Pay for Rice Attributes in China: Results of a Choice Experiment. Foods, 13(17), 2774. https://doi.org/10.3390/foods13172774
Hidayah, N., Mufti, D., Rokhimah, & Inayah, N. (2022). Pengaruh Lifestyle Dan Brand Awareness Terhadap Keputusan Pembelian Produk Erigo (Studi Pada Konsumen Toko Zeus di Kota Sorong). Jurnal Inovasi Penelitian, 3(4), 5963–5972. https://doi.org/https://doi.org/10.47492/jip.v3i4.2026
Hu, X., Lu, L., Guo, Z., & Zhu, Z. (2020). Volatile compounds, affecting factors and evaluation methods for rice aroma: A review. Trends in Food Science & Technology, 97, 136–146. https://doi.org/10.1016/j.tifs.2020.01.003
Jasmalinda. (2021). Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Motor Yamaha Di Kabupaten Padang Pariaman. Jurnal Inovasi Penelitian, 1(10), 2199–2206. https://doi.org/https://doi.org/10.47492/jip.v1i10.422
Joireman, J., & Durante, K. M. (2016). Editorial overview: Consumer behavior. Current Opinion in Psychology, 10, iv–vii. https://doi.org/10.1016/j.copsyc.2016.06.011
Kusno, K., Liandy, R. S., Mukti, G. W., & Sadeli, A. H. (2021). Driven Factors for Purchasing Decision and Satisfaction of Organic Rice Consumers on Supermarket – A study in Indonesia. Journal of Agricultural Sciences – Sri Lanka, 16(2), 271–282. https://doi.org/10.4038/jas.v16i2.9333
Liu, X., Zhou, X., Wang, Q., Zheng, H., & MacMillan, D. C. (2023). Modeling heterogeneity in preferences for organic rice in China: evidence from a choice experiment. Journal of Environmental Planning and Management, 66(13), 2794–2809. https://doi.org/10.1080/09640568.2022.2086855
Nurohman, M. F., Herawati, & Krisnamurthi, B. (2024). Understanding the price perception: Assessing youth willingness to pay for organic rice in Indonesia. BIO Web of Conferences, 119, 02016. https://doi.org/10.1051/bioconf/202411902016
Pemprov Sulawesi Selatan. (2016). Beras Organik Lutim Tembus Ritel Modern. Pemprov Sulawesi Selatan. https://sulselprov.go.id/post/beras-organik-lutim-tembus-ritel-modern
Rahayu, D. A., Isyanto, A. Y., & Setia, B. (2024). Preferensi Konsumen Terhadap Atribut Beras Organik di CV. Alam Subur Cisayong. Jurnal Ilmiah Mahasiswa AGROINFO GALUH, 11(1), 96–102. https://doi.org/http://dx.doi.org/10.25157/jimag.v11i1.11477
Sakolwitayanon, H., Soni, P., & Damien, J. (2018). Attributes determining consumer preference for organic rice in Bangkok, Thailand. British Food Journal, 120(9), 2017–2032. https://doi.org/10.1108/BFJ-12-2017-0667
Soesilowati, E., Kariada, N., & Mutiatari, D. (2022). Consumer’s Perception and Opinion Toward Organic Rice Products. Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia. https://doi.org/10.4108/eai.27-7-2021.2316928
Sugiyono. (2017). Statistika untuk Penelitian. Alfabetha.
Vink, J. M., van Hooijdonk, K. J. M., Willemsen, G., Feskens, E. J. M., & Boomsma, D. I. (2020). Causes of Variation in Food Preference in the Netherlands. Twin Research and Human Genetics, 23(4), 195–203. https://doi.org/10.1017/thg.2020.66
Yilmaz, B. (2023). Factors Influencing Consumers’ Behaviour towards Purchasing Organic Foods: A Theoretical Model. Sustainability, 15(20), 14895. https://doi.org/10.3390/su152014895
Zhang, D. (2022). Coefficients of Determination for Mixed-Effects Models. Journal of Agricultural, Biological and Environmental Statistics, 27(4), 674–689. https://doi.org/10.1007/s13253-022-00507-0
Analia, D., Sa’diah, E. L., & Ifdal, I. (2023). ANALYSIS OF CUSTOMER PERCEPTION OF ORGANIC RICE IN PASABARU (FRESH MARKET) PADANG. Journal of Integrated Agribusiness, 5(1), 20–27. https://doi.org/10.33019/jia.v5i1.3676
Arimurti, N. H., Edy Sularso, K., & Hartati, A. (2021). Kesediaan Membayar (Willingness To Pay) Beras Organik di Kabupaten Banyumas dan Faktor Yang Mempengaruhinya. Forum Agribisnis, 11(1), 75–89. https://doi.org/10.29244/fagb.11.1.75-89
Berggren, M. (2024). Coefficients of determination measured on the same scale as the outcome: Alternatives to R2 that use standard deviations instead of explained variance. Psychological Methods. https://doi.org/10.1037/met0000681
Bergman, C., & Pandhi, M. (2022). Organic Rice Production Practices: Effects on Grain End-Use Quality, Healthfulness, and Safety. Foods, 12(1), 73. https://doi.org/10.3390/foods12010073
BPS Kab. Luwu Timur. (2023). Luas Panen dan Produksi Padi Kabupaten Luwu Timur 2023. BPS Kabupaten Luwu Timur.
Chen, P.-J., & Antonelli, M. (2020). Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society. Foods, 9(12), 1898. https://doi.org/10.3390/foods9121898
Dharma, N. M. P. A., Khoiriyah, N., & Rianti, T. S. M. (2021). Perilaku Konsumen dalam Pembelian Beras Organik di Kota Malang. Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 9(3). https://jim.unisma.ac.id/index.php/SEAGRI/article/view/12867
Drewnowski, A., Kurth, C., & Rahaim, J. (1991). Taste preferences in human obesity: environmental and familial factors. The American Journal of Clinical Nutrition, 54(4), 635–641. https://doi.org/10.1093/ajcn/54.4.635
Fang, P., Zhou, Z., Wang, H., & Zhang, L. (2024). Consumer Preference and Willingness to Pay for Rice Attributes in China: Results of a Choice Experiment. Foods, 13(17), 2774. https://doi.org/10.3390/foods13172774
Hidayah, N., Mufti, D., Rokhimah, & Inayah, N. (2022). Pengaruh Lifestyle Dan Brand Awareness Terhadap Keputusan Pembelian Produk Erigo (Studi Pada Konsumen Toko Zeus di Kota Sorong). Jurnal Inovasi Penelitian, 3(4), 5963–5972. https://doi.org/https://doi.org/10.47492/jip.v3i4.2026
Hu, X., Lu, L., Guo, Z., & Zhu, Z. (2020). Volatile compounds, affecting factors and evaluation methods for rice aroma: A review. Trends in Food Science & Technology, 97, 136–146. https://doi.org/10.1016/j.tifs.2020.01.003
Jasmalinda. (2021). Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Motor Yamaha Di Kabupaten Padang Pariaman. Jurnal Inovasi Penelitian, 1(10), 2199–2206. https://doi.org/https://doi.org/10.47492/jip.v1i10.422
Joireman, J., & Durante, K. M. (2016). Editorial overview: Consumer behavior. Current Opinion in Psychology, 10, iv–vii. https://doi.org/10.1016/j.copsyc.2016.06.011
Kusno, K., Liandy, R. S., Mukti, G. W., & Sadeli, A. H. (2021). Driven Factors for Purchasing Decision and Satisfaction of Organic Rice Consumers on Supermarket – A study in Indonesia. Journal of Agricultural Sciences – Sri Lanka, 16(2), 271–282. https://doi.org/10.4038/jas.v16i2.9333
Liu, X., Zhou, X., Wang, Q., Zheng, H., & MacMillan, D. C. (2023). Modeling heterogeneity in preferences for organic rice in China: evidence from a choice experiment. Journal of Environmental Planning and Management, 66(13), 2794–2809. https://doi.org/10.1080/09640568.2022.2086855
Nurohman, M. F., Herawati, & Krisnamurthi, B. (2024). Understanding the price perception: Assessing youth willingness to pay for organic rice in Indonesia. BIO Web of Conferences, 119, 02016. https://doi.org/10.1051/bioconf/202411902016
Pemprov Sulawesi Selatan. (2016). Beras Organik Lutim Tembus Ritel Modern. Pemprov Sulawesi Selatan. https://sulselprov.go.id/post/beras-organik-lutim-tembus-ritel-modern
Rahayu, D. A., Isyanto, A. Y., & Setia, B. (2024). Preferensi Konsumen Terhadap Atribut Beras Organik di CV. Alam Subur Cisayong. Jurnal Ilmiah Mahasiswa AGROINFO GALUH, 11(1), 96–102. https://doi.org/http://dx.doi.org/10.25157/jimag.v11i1.11477
Sakolwitayanon, H., Soni, P., & Damien, J. (2018). Attributes determining consumer preference for organic rice in Bangkok, Thailand. British Food Journal, 120(9), 2017–2032. https://doi.org/10.1108/BFJ-12-2017-0667
Soesilowati, E., Kariada, N., & Mutiatari, D. (2022). Consumer’s Perception and Opinion Toward Organic Rice Products. Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia. https://doi.org/10.4108/eai.27-7-2021.2316928
Sugiyono. (2017). Statistika untuk Penelitian. Alfabetha.
Vink, J. M., van Hooijdonk, K. J. M., Willemsen, G., Feskens, E. J. M., & Boomsma, D. I. (2020). Causes of Variation in Food Preference in the Netherlands. Twin Research and Human Genetics, 23(4), 195–203. https://doi.org/10.1017/thg.2020.66
Yilmaz, B. (2023). Factors Influencing Consumers’ Behaviour towards Purchasing Organic Foods: A Theoretical Model. Sustainability, 15(20), 14895. https://doi.org/10.3390/su152014895
Zhang, D. (2022). Coefficients of Determination for Mixed-Effects Models. Journal of Agricultural, Biological and Environmental Statistics, 27(4), 674–689. https://doi.org/10.1007/s13253-022-00507-0
Diterbitkan sejak
27-12-2024
Rekomendasi Sitasi
Hazim, H., Arzam, T., & Yasmin, Y. (2024). Karakteristik dan Preferensi Konsumen Beras Organik Di Kabupaten Luwu Timur (Studi Kasus Produsen Beras Organik Luwu Timur). Jurnal Pertanian Terpadu, 12(2), 189-198. https://doi.org/10.36084/jpt.v12i2.571
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